The name of Lahore based brand ‘Ivy’ is derived from the five pointed ivy leaf, to signify the five design partners of the brand. The forerunner to Ivy was SRS, which Shazia Ammar and Sehr Asher have been designing for the last eight years. SRS has built up a loyal, cult-like following, and has now taken it to the next level by launching a Lahore flagship outlet on MM Alam Road.
Ivy has three distinct lines; the diffusion prêt line, the semi-formal line, and the formal line going into a very bespoke bridal line. Starting at a very reasonable price point makes these truly designer creations accessible to everyone. The diffusion prêt line has drawn inspiration from Mughal and Sub-continental elements and styles. The Semi-Formal design collections are inspired by the collective Islamic heritage and nature where elements of both create a fusion that is presented in a fresh and unique style.
The Formal Line has given traditional patterns, motifs and techniques an exceptionally unique twist to create a truly distinctive look. Attention to detail and finishing is of the highest order as is expected of any premium design team.
Ivy has tried to, and succeeded in, catering to a wide cross-section of their clientele. There are designs and color palettes that inspire confidence in whomever wears these well thought out creations.
Shop IVY online at BoulevardOne.com