The Butterfly Effect

The Butterfly Effect embodies the principles of metamorphosis and transformation, allowing you to feel brand new with its stunning collection of pieces. We create and curate beautifully hand-crafted pieces using precious metals and semi precious stones, inspired by Vintage and Art-Deco design. Our statement jewels, from Shoulder Duster earrings to hand-harnesses, rings and head gear, will completely transform your look. We strive to maintain quality while sourcing materials locally from India to benefit the Karighar or artisan. Each piece is exquisitely handcrafted and completely unique. The Butterfly Effect was conceptualized by Alefia Zaki, an exclusive line of Ethno-Fusion jewellery for the Urban Woman.