Ritu Kumar presents a unique style that reflects on the ancient traditions of Indian craftsmanship in a contemporary vocabulary, inspired by her background in art history and museology. Her understanding of ancient designs and the innovative use of traditional crafts has led her to create a new classicism and is what makes her one of India’s foremost designers. Her range of western and Indian apparel represents tradition and individual talent, making it relatable to women across continents. Today she has outlets in 14 cities in India with a specially produced range of high fashion garments and accessories of silk, leather and cotton. Her collections continuously evolve from creative styling, translating textures and embellishments into refreshingly new and unexpectedly contemporary silhouettes, making her work particularly relevant from India’s fashion point of worldview.