rashika sharma In The Spotlight
Setting out to create the image of modern India, Rashika Sharma is a brand that straddles the present and innovative while rooted in India’s heritage of draped form and tradition of artistry. Rashika follows a minimalist yet effective design philosophy, working with solid colors and floral embroidery. These quintessential techniques of craftsmanship, imbibed with love across generations, are made globally astute through the cut, construct and finish of the brand’s silhouettes.
Rashika offers an array of new-age silhouettes that give all her garments an offbeat look. Her designs are a mix of classic with the contemporary, the antique with the new and innovative use of fabrics to create a dreamy love affair for today’s kind of customer- a reflection of elegance, femininity, non-conformist yet rooted in classics. The label’s passion for both the design process and the ultimate garment is fueled by the designers artistic sensibility and discerning eye for detail.