Maheen Karim

MAHEENKARIM is a luxury wear label that is Pakistan’s first to specialise in women’s western and eastern evening wear. It focuses on the creation of eclectic luxury garments with the aide of novel cuts and a silhouette with universal charm.

Established in 2006 the label focuses on employing Pakistan’s immense talent and craftsmanship and transforming it into exquisite pieces of global appeal. In its infancy MAHEENKARIM received many an accolade in the industry of Fashion and has had the honour of dressing many celebrities locally and internationally for glitzy red carpet events. Sharmeen Obaid Chinoy, Mahirah Khan, Aamna Shiekh, Reema Khan, Sohai Ali Abro, Sanam Jung and Urwa Hoccane are a few patrons of the brand.

The label prides in its immaculate precision in the hand embroidered craft of Aari and Zardozi…combining traditional techniques with present day fresh concepts is the label’s design philosophy. Pakistani heritage fused with contemporary ideas to develop a novel design which is in turn flawlessly finished to bring to you a variety of tasteful and stylishly elegant works of art.