lahori ink In The Spotlight
Lahori ink was founded with an idealistic spirit and a patriotic objective; to put Pakistani narratives on the global fashion map while paving the way for a new genre for street wear in fashion. Their products are their thoughts, their ideas incarnated. T-shirts, statement tunics and fusion jackets that stay true to their traditions, without making it look outdated so you can wear them anywhere in world, feel fashionable, proud and stay true to their roots!
Their journey started upon recalling one of their local school’s most popular rule “speak in English, walk in English, laugh in English and eat English too” - Urdu was simply not allowed, while Punjabi was associated with being “Paindoo” and everything unfashionable. The brand focuses on this social epidemic that the generations X & Y have been deprived of enjoying their own inherent dialects.
As a reaction to the popular culture shifting to western concepts and in the process losing the love for their own rich and beautiful culture, the shift happened for Lahori Ink. Amidst the “French and Italy inspired” lawn suit collections, they rebelled to create the complete opposite: Proud Pakistani Street Wear.
Lahori Ink promises you the highest quality clothing with the most unique and exciting designs, with a vision is to use their creative spirits to bring meaningful products to their customers. A lot of good thinking and love goes into the making of each piece of clothing from Lahori Ink, and that’s why so many celebrities support the brand. Saba Qamar, Maya Ali, Cybil Chaudhry, Ayesha Omar, Zhalay Sarhadi, Meesha Shafi and many more have been seen rocking the brand’s cool, funky statement tees that have bold and funny proverbs or wisecracks.
Shop Lahori Ink online at BoulevardOne.com
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