Farida Hasan
Farida Hasan is an alluring and exclusive fashion house founded by Creative Director Farida Hasan and Managing Director Khuban Omer Khan. This mother daughter duo has slowly but surely gained a reputation for their elegant and classic creations. The Farida Hasan name symbolizes excellence in Luxury Pret, Eastern Formals, and South Asian Bridal wear aesthetics. The Lahore based, boutique brand with a boho chic sensibility, is best known for its timeless and classic hand embroideries of vintage floral motifs on cotton eyelet.
Farida Hasan caters to the woman who is not afraid of embracing her feminine side. A woman who appreciates timeless and beautiful ensembles season after season. Farida Hasan marries these elements with elegant modernity. The demure sophistication of chiffon and cotton silk nets with shimmering organza and lace sets the tone for eternal romance in their creations. Cameos gaze at long summer days as blue birds flirt around the mature turns of appliquéd roses. Pearls cascade down ribbons in understated opulence, while soft pastels and creamy whites promise ethereal beauty.
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