chapter13 In The Spotlight
Chapter 13 is a family-run, high end and ethical footwear brand, embedding the intricate work of local Pakistani craft men and artisans. The brand aims to enunciate the underutilized and exploited craftsmanship of local artisans, promote their autonomy and celebrate their work and to break the monopoly of low quality imported shoes and bags from Thailand and China. With the concept of theme-based shoes collection in shoe industry, Chapter 13 has successfully amalgamated Pakistani tradition with contemporary fashion.
“Heart Made Shoes”
Always fascinated by their family’s shoe business (Milli Shoes) where most of her expertise was gained, Qurat ul Ain Ansari, a graduate from International Business and Management Institute & University of Manchester UK, launched her own business venture called CHAPTER 13. Her sister, Sadia Ansari, who had completed her graduate studies in Leather Accessories and Footwear from Pakistan Institute of Fashion and Design (PIFD), soon joined her. Together, the Ansari duo commenced a new and revolutionary high-end line of locally manufactured shoes and accessories on December, 31st 2013.
All the creative designs are hand drawn and crafted within the office space in Lahore. Chapter 13 offers a wide variety of casual slides, formal flats, khussas, juttis and accessories (jewelry and bags). Their brightly colored signature embellished and embroidered khussas and slides are the most popular.
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