Style Stories ft. Aamna Amjad.

I work for Nishat Linen UAE as Brand Manager; this basically means I handle all the fun, creative aspects of operations such as dressing the windows, analyzing fashion trends and marketing.

The best part of my job is that there is no set routine; every week is different and I most enjoy launching new themes in our stores during seasonal launches.

The work is nonstop and I get little time off during which I like to catch up on the latest reads/ watches, meet my friends, learn new languages and dance!

I have to move around constantly and meet with different people which ties in with my personal go-with-the flow style. I like to dress according to my mood, while keeping comfortable and trendy. I may choose an all-black goth-inspired one day, go sporty casual the next and then pick feminine florals after that.

My friends think I have a very boho-vibe which I think does emanate from details in my appearance like tassles & fringes, chunky jewellery, ethnic motifs and wavy hair. I absolutely love making unusual combinations like wearing traditional jhumkas, with a leather vest and ripped denim!

Although I have a tendency to go for a fusion of East and West, I am obsessed with classic traditional outfits and

would collect sarees in every colour if I could!

My favourite ongoing trends are tassle earrings, the return of the flare and overly-embellished pieces!

-Boulevard One

View our ft. Aamna Amjad catalogue here

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Boulevard One Online is a South-Asian e-commerce store that aims to blend culture and design, for a global audience. Our website carries Eastern bridals, designer formals, shawls, Abayas, Jewellery, handbags and footwear all under one roof- everything you wish to shop from South Asia without the travel!

This is our space for our inspiration, style tips, trend-spotting, celeb-watching and our very own style feature, #bthe1 !