A New Chapter
After 8 years of successfully hosting South Asian fashion exhibitions, Boulevard One has now become synonymous with exciting fashion in Dubai. With a strong digital presence on social media platforms and an e-commerce website, B l is more than just an events management company. It is a means to connect the designers and their clients; for fashionistas to keep their wardrobes fresh and updated, for international brands to advertise and explore new markets.
“Boulevard One is now ready to embark on an exciting new social segment.”
The CEO, Sadaf M Khan, represents the true spirit of the company. She is driven and committed, acutely aware of how limitless BI’s potential to grow is. An astute businesswoman, she goes to great lengths to identify self starters with diverse experience. Her ambition has made Boulevard one a frontrunner in Dubai fashion and her dedication has ensured that all designers and clients are always satisfied with their experience. Her vision for the company is the reason behind their success and will guide them to great things in the future as well.
Boulevard one is now ready to embark on an exciting new social segment and to celebrate the launch, they are organizing exclusive and exciting events; a private showcasing of a few fabulous designers from India and Pakistan followed by an exclusive exhibition at the Palace Downtown Dubai. As always the designer lineup will not fail to impress as top South Asian designers present their stunning new collections of glamorous wedding wear.
To delve a little deeper into what their plans for the future are, we spoke to the brains behind the entire operation: Sadaf, the CEO.
You have some grand plans to kickstart 2020. Care to elaborate?
We hope to set a positive and exciting tone for 2020 with a happening January. From private showcasing and fashion shows, to exclusive exhibitions, we’re kicking off the year with a special wedding edition exhibition which will primarily feature amazing designers and their wedding wear collections!
Can you tell readers more about this new chapter?
Boulevard One has always been a means to connect international brands with local Dubai markets. It started with our exhibitions and carried on with our online store. The natural progression of this journey has led us to a new social segment- to further connect Dubai fashion and lifestyles with international audiences. Its going to be all about the who’s who of Dubai and the latest social happenings. We’ve got fashion shows, social events and so much more on the agenda!
So what can readers expect from your January exhibition?
Our followers will know that Boulevard One’s exhibitions are all about the latest collections by renowned designers as well as up and coming talent. “The Wedding Affair” is going to be an exclusive event featuring the best names in South Asian fashion. Our lineup consists of names like HSY, Maheen Karim, Hussain Rehar, Rana Noman, Rajat Tangri and many more. We are so excited to be hosting this wedding edition with these fabulous designers. Who of Dubai and the latest social happenings!
With several fashion awards under his belt including but not limited to ‘Designer of the Year’ and MTV Style Awards’ ‘Most Stylish Icon’, HSY is one of the largest and most well-respected designer brands in Pakistan.Today, the brand is recognized for its distinctive use of color, intricate embroideries and rich cultural aesthetic.
Hum Style’s ‘Rising Talent of the Year’, Hussain Raher’s dramatic collections range from stunning bridal couture to exotic resort wear and have made quite the mark in Pakistani fashion.
Pioneer of western influenced Pakistani evening wear, Maheen Karim will be bringing her luxury cocktail wear to Dubai, that are rich in eastern embellishments with modern, trendy silhouettes.