Fabulous Females in Fashion
Women’s Day Special
Women in the Pakistani fashion community have indeed become forces to be reckoned with. In light of today’s turbulent socio-political landscape, it is inspiring to see their talent and dedication to their craft. Working at a female-driven company such as Boulevard One has allowed us to witness first hand the magic of these female designers’ ambition. Women who are not deterred by societal constraints: mothers and wives who are juggling their personal and work lives, or career driven women, all of whom are willing to go the extra mile to create their legacy brand.
Today in the spotlight are fabulous female designers who have created highly successful fashion brands through their hard work and dedication to their craft.
Undoubtedly one of the biggest names in Pakistani fashion is Farah Talib Aziz. Since it’s launch in 2006, the eponymous brand has become nothing short of a fashion phenomenon in the country. The brains behind the brand are mother daughter duo, Farah Talib Aziz and Maliha Aziz; two ambitious women with a stellar work ethic, whose brand philosophy is all about magnifying femininity and maintaining elegant sophistication. With first hand expertise, Farah is heavily involved in the production and craftsmanship of the designs, which is clearly visible in the impeccable and intricate finish of all the designs. A powerhouse of beautiful and elegant designs, FTA has given the term ‘luxury pret’ a new life in Pakistan.
Agha Noor’s popularity knows no bounds; the brand was quickly become a household name, with new collections selling out instantaneously. The brand was initially started by two entrepreneurial and dynamic young girls, Agha Noor and Agha Hira who were only 17 and 22 respectively, at the time. These two young women of unbridled creativity created a brand that has now become synonymous with affordable luxury fashion. Their creative vision and impeccable design sense are the reason behind the brand’s success. Collection after collection, they continue to produce intricately crafted stylish pret designs that exude charm and grace.
A’la by Sabeen Shaban is redefining couture with the expression of its quintessential Pakistani design aesthetic. The designer Sabeen describes the brand philosophy as ‘fashion forward with traditional appeal’. The clothes she designs are for the modern trendy Pakistani woman; a beautiful amalgamation of traditional artisan techniques with feminine silhouettes and edgier finishes. As far as her experience in the local market has been goes, Sabeen is proud to have the unwavering support of her family and friends. There are always some who strive to undermine ambitious women but “…the ability to do what (she) loves every day makes the tiny struggles worth it.”
With great pleasure, female centric Boulevard One will once again be hosting their talent women amongst so many others at the Ramadan Trunk Show. Come Saturday, 7th March the latest designer collections will be available at Address Sky View. Show your support of your favorite female designers, women who have worked so hard to reach such international levels of fame.
Location credit: Burgundy Designs