Brand Story: Rema Luxe

Established in 2014, REMA announced itself as a bold interpretation of a modern multicultural sensibility. Headquartered in Lahore, Pakistan, the company specializes in the premium and luxury segment for women and men, with a product range including jewellery and handbags. Inspired by civilisations past and present, REMA’s aesthetic accommodates the many jostling dimensions of a modern personality. A Grecian leaf transforms into a sleek cutting-edge ear cuff; a gold choker, studded with semi-precious stones, rests boldly on the collar bone. The wearer feels chic and ready to take on the world.

Under the creative direction of Rema Taseer, the company has positioned itself as a high-end luxury brand. The products appeal to a sophisticated and modern clientele that appreciates unique statement pieces. The launch of the products is part of a well-planned and carefully executed strategy, always consistent with the brand’s strong philosophy to engage local craftsmen. As a result, REMA’s jewellery line has developed signature lines embodying funk and radical femininity. Looking on, the company will continue its focus on creating design icons: pieces you can keep in your accessories collection forever.

-Boulevard One

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