Brand Story Nadiya Kassam


Nadiya Kassam, shoe designer extraordinaire who acknowledged the lack for reasonable yet fashionable and comfortable footwear. She decided to create a line of handcrafted jeweled sandals in 2008 under the brand name ‘Nadiya Kassam Footwear’. Her sandals are handmade using a fine range of leather, sparkling crystals and workmanship in a small factory in Karachi, Pakistan, employing approximately 50 artisans.


Nadiya Kassam uses only soft, fine grain and exotic leather, handmade jeweled brooches, intricately designed hardware & comfortable satins & hand-woven silks

Brand Story Nadiya Kassam
Brand Story Nadiya Kassam

The uppers are first cut, sewn and embellished after which they are passed on to specialized craftsmen responsible for attaching them to the soles. Once the sandals are complete, they must be finished, polished and prepared for dispatch.The shoes are manufactured under strict quality control to guarantee that they are both comfortable and long-lasting.

Step into the world of Nadiya Kassam to see for yourself!

Nadiya Kassam introduces six new collections every year keeping up with the latest styles and trends within the fashion industry. The collections of embellished flats have a signature sparkle and are designed to add just the right touch of glamour to your look. Nadiya Kassam’s sandals are created for the refined woman with an appreciation and understanding of genuine handmade luxury which is why the brand is so popular within its audience.

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Boulevard One Online is a South-Asian e-commerce store that aims to blend culture and design, for a global audience. Our website carries Eastern bridals, designer formals, shawls, Abayas, Jewellery, handbags and footwear all under one roof- everything you wish to shop from South Asia without the travel!

This is our space for our inspiration, style tips, trend-spotting, celeb-watching and our very own style feature, #bthe1 !