Amore Mio: Inclusive fashion in all its glory
Fewer things compare to the cool Dubai winter evenings. As the gentle breezes get cooler and temperatures start to drop, the lively social scene starts gradually moving outdoors. Malls seem deserted as the beaches and parks start buzzing with life. With yacht parties and beach festivals happening every weekend, fashionistas begin to scour their wardrobes for chic outfits to create memorable looks.
Enter Amore Mio by Hitu; am Indian brand that specializes in luxury statement pieces like Kaftans and capes. They create fashion forward fusion wear that appeals to the international market. Designer Hitu comments that ‘the variety of silhouettes (some traditional, some contemporary) cater to various different kinds of markets. Fashion does not discriminate between nationalities or ages, and their latest collection available here consists of elegant pieces that range from light and airy to glamorous.
With such versatility in their pieces, we had to ask the talented designer value about her inspiration behind this latest collection. ‘We wanted to create timeless luxury wear’ she comments, ‘which amalgamated comfort with understated but sophisticated style.’ But more often than not, brands fail to successfully combine comfort and style. This is something that Amore Mio achieves so effortlessly. Their secret? ‘We used breathable fabric (linen and linen blends) to create designs that can be worn anywhere from casual get togethers to cocktail parties,’ divulges Hitu.
These unique pieces are not restricted to any particular age group either. It was important for the brand to have a fashion line that was not restrictive in any way. When asked about this, Hitu elaborated that their ‘styles can be worn by all female age groups as we offer a variety of silhouettes from crop tops for the younger clientele to flowy kaftans which can be worn by all age groups.’
As a final question of our conversation we asked her about her personal favorite piece from the collection. She smiled and said ‘I love them all!’ So instead, we complied a list of our top favorites from this gorgeous collections
1. A sophisticated black Kaftan with gold embellishments which is perfect for a cocktail party. Pair it with gold earrings and a statement clutch to complete the look.
2. Nothing exudes effortless charm than this flowy white cape.
3. This sequence embellished white piece is the perfect outfit for your next evening out on the town. Add a bold bright lipstick to complete the look.
4. Comfy chic; you can dress this up with big bold accessories or keep it casual and comfy for the next festival!