Amaayaa the label by Shama Dadarkar merges the modern silhouette with a fondness for traditional craftsmanship. It is designed keeping in mind and celebrating the real women’s form. The contemporary style features innovative cuts, dramatic draping and intricate embroideries. The Amaayaa woman is someone who is smart, distinctive and has a mind of her own. Keeping her in mind all the garments have two things in common- Ease of wear and the highest quality of craftsmanship and fabric.